T H E   E X P E R I E N C E   F U N D
0%

Seeded with industry-leading companies in the experience economy

The Experience Fund

An asset-backed vehicle anchored by IP-rich experiential leaders and hospitality technologies.

Request Access
Anchor Assets
Puttshack State of Play TAiV
01 / Vehicle Overview
$ 0 Million

Of structured growth capital for the Experience Economy, seeded with c.$185M of industry-leading opportunities.

01
What We Do
A continuation vehicle anchored by identified assets across three sectors: experiential hospitality (Puttshack, State of Play), competitive social entertainment , and enabling technology (TAiV).
02
How We Do It
Structured around a continuation portfolio with defined day-one value: c.$185M NAV across anchor assets at entry, core growth investments to scale winners, and dry powder for follow-on origination and consolidation.
03
Why Us
The Fund pairs Promethean's 20-year institutional investing track record ($700M+ deployed ) with EMERGING's deep sector access, operating insight, and proprietary sourcing through the largest U.S. restaurant operator network (324K+ locations via Buyers Edge).
02 / Why Now

A large, growing market with almost no institutional ownership.

$ 0 T
Annual US experience spending
$ 0 B+
Deployed into experience concepts in the last 18 months
0 %
CAGR in AI-enabled food &beverage technology
The Experience Fund film
Watch the Film

Capital is flowing in — but no dedicated growth fund owns the category. The strongest concepts in experiential hospitality now show what institutional capital looks for: proven product-market fit, repeatable venue economics, and meaningful white-space expansion.

03 / Thesis

Premium hospitality, proprietary tech, enterprise demand.

Experience Fund sits at the intersection of premium hospitality , proprietary technology , and enterprise demand .

Promethean and EMERGING are combining sourcing, sector access, and underwriting discipline into a continuation vehicle seeded with assets we already own. Unlike traditional consumer funds, the portfolio is not dependent on low-margin casual foot traffic — we back IP-rich concepts and enabling technologies that create differentiated premium venues with meaningful corporate and group demand, making the model more resilient, higher-yielding, and less exposed to consumer volatility.

IP Backed
Owned, not rented

We structure and grow IP revenue — these are not just entertainment concepts.

Corporate · 60%+
Enterprise demand

Enterprise demand can represent 60%+ of total venue revenue in leading concepts.

Monetization
Multiple paths

Royalty, licensing, franchising, proprietary technology, flagship venues, sports expansion.

04 / GP History

A partnership built through shared investing since 2019.

Promethean Investments
Est. 2005
EMERGING
Est. 2016
Fund I launched
2005
Fund I exited — 41% Gross IRR
2013
Fund II launched
2014
2016
EMERGING founded
2018
Buyers Edge formed
Puttshack
2019
Puttshack — co-invest
2020
Fund I first close
State of Play
2020
State of Play
2024
Buyers Edge recap $1.1B
~$270M deployed experiential
2025
Fund I close — 324K+ operators
2026 The Experience Fund
05 / Portfolio

A seeded continuation vehicle, not a blind pool fund.

Three asset-seeded continuation investments form the foundation of the Experience Fund — immediate exposure to known, high-conviction assets across the experience economy.

Puttshack — Venue Imagery
Experiential Hospitality
Puttshack
  • c.$135M identified continuation NAV
  • 23 live venues
  • ~$170M revenue FY26F
  • 150% EBITDA CAGR (2022–2025)

"Building the gateway to golf — 2.5M+ members, global expansion ahead."

State of Play — Venue Imagery
Experiential Hospitality
State of Play
  • c.$35M identified continuation NAV
  • ~$72M TTM revenue
  • $17M venue EBITDA
  • 25% mature venue EBITDA margins

"A scaled competitive-socialising platform — NYC Flatiron opens June 2026."

TAiV — Hospitality Tech
Venue Media / Hospitality Tech
TAiV
  • $5M pre-negotiated option at Fund I terms
  • 4,053 live locations
  • 77% gross profit margin
  • EBITDA positive · Series B 2H2026

"A scalable venue-media and hospitality technology layer, EBITDA positive."

06 / Investment Strategy

A deliberate progression across the lifecycle.

Access Test Structure Scale
01 — Access / Early Exposure

Access

Small check to gain access, build relationships, prove thesis.

Check size
$1–5M
Ownership
5–15%
Stage
Series A
Positions
8–10

Pipeline GETT, Hermetic, BigHoops, Mirra

02 — Core Growth

Core Growth

Exercise options on winners + new growth investments at scale.

Check size
$10–25M
Ownership
10–20%
Stage
Series A–B
Positions
5–8

Pipeline TAiV (option), RestauRent (option), US BillyQ

03 — Follow-On / Consolidation

Consolidation

Double down on the best, consolidate the category.

Check size
$25–75M
Ownership
15%+ to control
Stage
Series B+ / Growth
Positions
2–4

Pipeline Puttshack, BatBox, State of Play

Options built into EMERGING Fund I deals transfer to the Experience Fund, giving day-one exposure to proven winners at favorable pricing.

07 / Track Record

Built on an established investing pattern.

3.5x
Target net MOIC
~25%+
Target net IRR
$ 500M
Vehicle cap
$ 10M+
GP commitment
$ 300M+
Co-investment capacity
Promethean
Fund
Period
Invested
Performance
Fund I — Consumer
2005–2013
~$73M / 6 cos
41% Gross IRR · 32% Net IRR
Fund II — Consumer
2014–Present
~$228M / 5 cos
120%+ capital returned · 3 assets remaining
Experiential Focus
2018–Present
~$270M deployed
Puttshack, State of Play — scaling

Outside fund performance, Promethean has completed transactions with cumulative enterprise value in excess of $2.5bn alongside marquee co-sponsors. Details available on request under NDA.

EMERGING
Fund
Period
Invested
Performance
Fund I — Consumer
2023–Present
$50.1M + $10M SPV · ~$78.1M FMV
Gross TVPI ~1.3x (12/31/2025)

Largely at cost or early markup, with the strongest positions ahead of their primary value inflection. Notable markups: Botrista 1.7x ($480M post-money, $40M+ ARR), F1 Arcade 3.2x , Chowly 1.8x , Poolhouse 1.6x .

Select LPs &Co-Sponsors

Representative LPs and co-sponsors across Promethean and EMERGING vehicles.

08 / Our Advantage

Proprietary intelligence. Built-in distribution.

GP John Davie founded the Buyers Edge Platform, giving The Experience Fund a structural advantage no competitor can replicate.

$ 0 MM+
BEP annual revenue
$ 0 B+
In network transactions
0 +
Supplier partners
0 K+
Operator locations
$ 0 MM
BEP EBITDA
0
Acquisitions since inception
0 +
Distributor connections
0
Countries served
1

Intelligence

BEP processes billions in purchasing data across 324K+ operator locations — identifying high-growth brands before the broader market.

2

Conviction

Real-time supply chain data sharpens underwriting, validates growth trajectories, and de-risks decisions with intelligence unavailable elsewhere.

3

Value Creation

A built-in go-to-market engine: BEP's sales force, divisions, and operator network actively drive revenue to portfolio companies from day one.

"BEP isn't just a relationship — it's the operating system behind how we source, diligence, and grow. "
09 / Value Creation

A compounding cycle that accelerates portfolio growth.

Portfolio Growth
01

Commercial Acceleration

Partnerships, distribution, licensing.

02

Technology &AI

Dynamic pricing, AI ops, in-venue media.

03

Expansion &Site Strategy

Real estate, multi-unit playbook.

04

Operating Leverage

324K operator procurement network.

Each turn of the flywheel compounds portfolio value. Promethean + EMERGING operate all four channels simultaneously.

10 / Leadership

A team that built the industry's leaders.

Investment Committee
Fund Operations
EMERGING Acceleration Team
HS Hilary Slocum
Hilary Slocum
Partnerships · Grubhub, Choco, Tapingo
PK Peter Kratsios
Peter Kratsios
Experiential Growth · Topgolf Swing Suite
SL Steve Lane
Steve Lane
International · F1 Arcade, Topgolf global
JS Jim Sofranko
Jim Sofranko
Strategic Partnerships · Groupon, FEVO
MT Max Taylor
Max Taylor
Business Development · Texas Roadhouse
0 %
of LPs come from restaurant &hospitality
0
are CEOs &founders of industry companies

16 of 58 LPs serve as formal Fund Advisors — providing diligence, GTM, and strategic guidance. The remaining 42 are confidential.

Select Fund Advisors
Randy DeWitt
Founder/CEO, FB Society (Twin Peaks, Velvet Taco)
Adam Breeden
Founder/CEO, F1 Arcade; Co-Founder Flight Club, Puttshack
Scott Lawton
Co-Founder &CEO, bartaco
Steve Lombardo
CEO, Gibsons Restaurant Group
Sterling Douglass
Co-Founder &CEO, Chowly
Damian Mogavero
Founder &former CEO, Avero
Ted Koenig
Chairman &CEO, Monroe Capital
Scott Redler
Co-Founder, Freddy's; 2023 NRA Chairman

+ Nick Hogan, Mike Lombardo, Rom Krupp, Padma Rao, Jay Stieber, Kyle Kavanaugh, Andrew Peskoe, Tim Greenhagen — and 42 additional LP-operators (identities confidential).

11 / Governance

Defined authority, oversight, and alignment.

Who makes investment decisions?
Joint Investment Committee (Promethean + EMERGING). All investments require unanimous IC approval.
How are conflicts managed?
Formal conflict policy. Any deal involving a GP affiliate requires LPAC consent. Full disclosure of all co-investment relationships.
What is the LPAC structure?
Limited Partner Advisory Committee appointed at first close — reviews conflicts, valuations, and key fund decisions.
What reporting do LPs receive?
Quarterly financial statements, annual audited financials, quarterly portfolio updates, and an annual meeting.
How is alignment ensured?
$10M+ GP commitment. European waterfall with standard clawback. 100% catch-up to GP.
GP structure?
50 / 50 GP ownership between Promethean and EMERGING.
12 / From the EMERGING Desk

Insights on the experience economy.

13 / Summary of Terms
01
Vehicle size
$500M cap
02
General Partners
EMERGING Fund GP + Promethean GP (50/50)
03
GP commitment
$10M+
04
Investment period
4 years
05
Management fee
2% of commitments
06
Preferred return
8% compounded annually
07
Carried interest
20% above preferred
08
Catch-up
100% to GP until 20/80 split achieved
09
Waterfall
European (whole fund)
10
Clawback
Standard
11
Term
10 years + two 1-year extensions
12
Concentration
No single position >15% of fund at cost

Summary only. Subject to final fund documentation. Anchor assets subject to final valuation and documentation.

14 / Request Access

Asset-seeded continuation capital for the next generation of experiential category leaders.

Request Data Room Access

Request Received

Thank you. Our team will review your request and follow up shortly at the email provided. In the meantime, the confidential teaser is available below.

Download the Teaser Deck
EMERGING

411 N LaSalle St. Suite 300
Chicago, IL 60654, USA
emerging.com

Promethean Investments

112 George Street
Edinburgh EH2 4LH, UK
prometheaninvestments.com