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Companies shaping the Experience Economy

XPR

XPR | Structured growth capital for IP-rich technology and AI-enabled B2B companies shaping the Experience Economy.

Promethean investment experience + EMERGING sector relationships and commercial acceleration.

01 / Overview
01
What We Do
Investing in differentiated businesses that create, power and scale experiences—through proprietary IP, technology and AI.
02
How We Do It
Scaling early-stage investments through follow-on and consolidation as a strategic partner.
02 / Our Thesis

Own the IP. Expand through partners.

XPR sits at the intersection of premium hospitality , proprietary technology , and corporate demand .

Promethean and EMERGING are combining sourcing, sector access, underwriting, and strategic growth.

Experiential IP platforms
Brands, technology and licensing

Invest in owned brands, proprietary technology and licensing economics. Expand beyond owned venues through licensees, franchisees and strategic partners, subject to the rights secured and definitive terms.

Enabling technology
Power the Experience Economy

IP-rich technology and AI-enabled B2B companies supporting operators through software, automation, media and commercial infrastructure. Multiple monetization paths include royalties, licensing, franchising, technology, flagship venues and sports expansion.

02A / Technology Advantage

XPR sits at the intersection of proprietary technology and the operating needs of hospitality and entertainment.

Technology advantage

Scalable, proprietary technology

We invest in B2B businesses with defensible, proprietary technology that can scale across customers and markets.

Multiple paths

Monetization

Multiple revenue models, including technology subscriptions, licensing, usage fees, and repeat product sales.

Demand diversity

B2B demand

Hospitality and entertainment operators seek technologies that improve productivity, profitability and service delivery.

Underwriting lens

Defensibility

Clear technology ownership and barriers to replication that support pricing power.

Distribution

Access to customers through Buyers Edge, the EMERGING Acceleration Team and wider commercial relationships.

Scalable economics

We assess how technology affects operating costs, customer economics and repeatability.

Expansion

Proven technology can scale across more customers, locations, and markets.

These are underwriting criteria, not guarantees of customer access or investment outcomes.

03 / Our Approach

Access. Validate. Invest. Scale.

Access → Validate → Invest → Scale
04 / Our Advantage

Commercial access. Practical growth support.

EMERGING has a commercial relationship with Buyers Edge to sell technology, supported by dedicated resources. Operator access and sector relationships are used to help validate demand, develop partnerships and support growth. John Davie founded Buyers Edge Platform.

1

Intelligence

Operator relationships help the team understand commercial needs and identify potential partners. Network scale is not a guarantee of customer access or revenue.

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2

Conviction

Commercial validation informs underwriting alongside financial, technical and legal diligence. Investment risk remains; no exclusive data rights are implied.

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3

Value Creation

Dedicated commercial resources help develop channel partnerships and support portfolio growth. Results depend on customer demand and execution.

Commercial relationships support demand validation, partnership development and growth.
05 / Value Creation

Practical ways to support portfolio growth.

Portfolio Growth
01

Commercial Acceleration

Partnerships, distribution, licensing.

02

Technology & AI

Dynamic pricing, AI ops, in-venue media.

03

Market Expansion & Go-to-Market

Enterprise sales, channel partnerships, licensing and multi-site expansion.

04

Operating Leverage

Procurement relationships and operating expertise.

Promethean investment experience and EMERGING commercial resources support these growth initiatives; outcomes depend on investment terms and execution.

06 / Leadership

Operators and investors focused on the Experience Economy.

Team
MF Mathew Focht Contact →
Mathew Focht
Founding Managing Partner, EMERGING
MB Michael Burt Contact →
Michael Burt
Founding Managing Partner, Promethean
AB Angus Burt Contact →
Angus Burt
Partner, Promethean
JD John Davie Contact →
John Davie
Founding Operating Partner, EMERGING
MM Matt Menna Contact →
Matt Menna
Founding Operating Partner, EMERGING
JM Julie Martin Contact →
Julie Martin
Chief Financial Officer, EMERGING
AB Archie Bound Contact →
Archie Bound
Partner, Promethean
EMERGING Acceleration Team
HS Hilary Slocum Contact →
Hilary Slocum
Partnerships · Grubhub, Choco, Tapingo
PK Peter Kratsios Contact →
Peter Kratsios
Experiential Growth · Topgolf Swing Suite
SL Steve Lane Contact →
Steve Lane
International · F1 Arcade, Topgolf global
JS Jim Sofranko Contact →
Jim Sofranko
Strategic Partnerships · Groupon, FEVO
MT Max Taylor Contact →
Max Taylor
Business Development · Texas Roadhouse
07 / Our History

A partnership built through shared investing since 2019.

Promethean Investments
Est. 2005
EMERGING
Est. 2016
2016
EMERGING founded
2018
Buyers Edge formed
State of Play
2020
State of Play
XPR
08 / From the EMERGING Desk

Insights on the experience economy.

09 / Contact

Structured growth capital for the next generation of IP-rich and AI-enabled category leaders.

EMERGING

411 N LaSalle St. Suite 300
Chicago, IL 60654, USA
emerging.com

Promethean Investments

112 George Street
Edinburgh EH2 4LH, UK
prometheaninvestments.com